Consumers today are saturated with advertising and this applies to all media (TV, internet, billboards, press and radio). To impact our target, we have to stand out from the mass advertising information.
For this, what more effective than innovate ?
Agency innoveting in all of way, they organize diffents deal. They used to various means : a decoration, the interactivity, the technoligy as like Repetto, famous ballet shoes’s shop, ballet shoes and other accessoiries. For the chance of the fashion week 2011, shop have collaborate with Marcel agency for created a shope window interactive. The interactivity with loop it is doing with the aid of detection’s mouvement technology who permit to change shop widow’s scenery.
Then, agencies try again to register in the trend periode. We can take for exemple the productor Shikun & Binui Solaria’s Advertising realised by BBR Saatchi & Saatchi agency. This one take solar energy for create image, this advertising on peper to aim to: « Make customers live the sun benifical experience ».
In this way, communication’s jobs running towards the innovation. Because for succeed in caching the target, it’s imperative used innovation.
Here are other instences of innovatives advertising :
• Ariston : Giant Washing Machine – DraftFCB + Shimoni Finkelstein Barki
• MacDonald’s : Interactive Pick’n Play - DDB
• Ariel : Big Stain World’s Biggest T-Shirt - Saatchi & Saatchi Guangzhou
• IKEA : Lack small size - Creative Director : Kelvin Lai Artistic Director : Woody Hu